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Fighting hunger – Web site to benefit relief groups

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CHICAGO – The Applied Finance Group, whose clients include General Motors and JP Morgan, has launched an Internet site to raise funds to fight world hunger.

The company says it will donate up to half the revenue from its site, HelpEndHunger.com, to two organizations, Freedom from Hunger and Food for the Hungry.

The new site features a search engine, e-mail, news, recipes, stock quotes, a personal calendar and online retailing.

The online mall includes more than 200 merchants. It will donate up to 15 percent of each purchase to groups that fight hunger. Revenue from other services will be split evenly with the charity.

The Applied Finance Group, a Chicago-based consulting firm founded in 1995, specializes in financial modeling and offers online financial consulting at EquityInsights.com.

Freedom from Hunger is an international nonprofit that fights hunger through loans and education for poor people.

Food for the Hungry, an international relief and development group, provided aid after flooding in Venezuela, India and Bangladesh and sent supplies to famine victims in Gonder, Ethiopia.

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