Promoting planned gifts – Campaign targets charitable bequests

More than 200 volunteers in Michigan — including nonprofit professionals, financial planners and lawyers — have teamed up to encourage people of all income levels to donate to charities in their wills.

The month-long “Leave a Legacy Campaign” aims to persuade people that planned giving benefits donors at all income levels. 

Instead of endorsing specific charities, the campaign encourages donors to make their own choices.  The event is sponsored on behalf of hundreds of Michigan nonprofits.

Campaign co-chair John Landis says charitable bequests are especially important because up to $12 trillion dollars will be transferred in the next few decades from the estates of people who came of age during World War II.

As government funding decreases, nonprofits are becoming more reliant on private contributions — and fewer than 3 percent of Michigan residents leave charitable bequests.

Campaign leaders hope that citizens who are educated about bequests will donate more.

The effort is being coordinated by the Planned Giving Roundtable of Southeast Michigan, with support from the Community Foundation for Southeastern Michigan.

For information, call 1-888-826-7900.

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