Ben & Jerry’s Homemade, the ice cream company known for its quirky flavors and social activism, promises to maintain its charitable commitment in spite of its sale to Unilever, a multinational corporation worth $45 billion, the Associated Press reports.
Ben & Jerry’s dedicates 7.5 percent of its pre-tax profits to charitable enterprises, and its purchasing policies favor family farms and sustainable agriculture, AP says.
Unilever, the largest ice cream maker in the world, bought the company for $326 million, AP reports.
Richard Goldstein, president of Unilever Foods North America, said he hopes the company’s social mission will endure.
“Much of the success of Ben & Jerry’s is based on its connections to basic human values. We hope and expect it will continue to engage in global economic and social missions,” he said.