$10M to fight hunger – Print ad campaign planned

Tyson Foods Inc. will donate $10 million over the next three years to Save Our Strength, a Washington, D.C.-based hunger charity, Reuters reports.

The Springdale-Ark. based chicken processor will add print advertisements about the partnership to its consumer and media advertising schedules this year, along with newspaper inserts and in-store displays.

Tyson plans to spend about $17.8 million on advertising this year, with a 15 percent increase in 2001.

A Tyson representative told Reuters one of the reasons the company chose Save Our Strength was the nonprofit group’s marketing savvy.  The charity has a network of more than 6,000 chefs and the company plans to tap them to develop, test and even launch products.

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