E-commerce is becoming increasingly popular among seniors who use the Internet – raising the potential for online fundraising, according to the results of a recent survey by SeniorNet.
The online survey, which measured Internet trends of 1,000 adults over 50, found that while communicating with family and friends is still seniors’ top reason to use the Internet, 45 percent report online purchases as their third most common activity.
“The survey proves again that older adults are more Internet savvy than many people think,” said Ann Wrixon, president and CEO of SeniorNet.
In fact, 83 percent of respondents said they taught themselves how to use the Internet, and 70 percent said they spend an average of 20 hours a week online.
SeniorNet is a nonprofit organization whose mission is to provide older Americans computer access and training. Most of the survey respondents (45 percent) were ages 60-65.