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Penny for a click – Donations tied to use of site

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eGenerosity.com has launched a Web site that triggers donations to a visitor’s favorite charity every time the visitor uses the site to search the Web, send email or shop online.

Using the site to search the Web or send an email message generates a penny for nonprofits designated by users, who are asked when first visiting the site to choose a favorite school or nonprofit.

A short description of the nonprofit and a short message from the site’s sponsors are attached to every email the user sends through the site.

Any item purchased through eGenerosity generates a commission of up to 20 percent of the purchase price – and the commission then is split between the buyer’s chosen charity and eGenerosity.

Nonprofits can register for free with eGenerosity, which does not charge the nonprofits a commission on funds they receive.

eGenerosity partners with local merchants, which are charged a monthly fee, starting at $39.95, to use the site for online sales.

Based in West Lafayette, Ind., eGenerosity.com was created by a group of former Purdue University faculty and staff with business backgrounds, including lawyer J. Eric Davis and former Purdue development officer Bret J. Besecker.

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