Sesame Street upgrade – Nonprofit explores new media

The Children’s Television Workshop, the nonprofit education organization that created “Sesame Street,” has renamed itself Sesame Workshop, the Associated Press reported on June 5.

The purpose of the name change is to reflect the organization’s new ventures beyond television. The organization has expanded into other media, including the Internet, CD-ROMs, magazines, and film.

The organization has also partnered with Nickelodeon to create Noggin, a new 24-hour kids’ cable channel.

Established in 1967, the Children’s Television Workshop is now in its 31st season with PBS.

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