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New CEO named – Blue Cross created foundation

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The California Endowment announced Tuesday the appointment of Robert K. Ross as its new president and CEO.

Ross is currently the director of Health and Human Services for San Diego County. As director of the agency he manages 6,000 employees and an annual $1.2 million budget.

In the 1980s, Ross co-founded the first school-based clinic program in New Jersey. He currently serves on the President’s Summit for America’s Future and is president of the national Boost for Kids Initiative. He also served on the board of the California Endowment from 1997 until taking a leave of absence earlier this year.

Ross will succeed E. Lewis Reid, who had led the endowment since fall 1998. Reid, who will remain on the endowment’s board of directors, said he was delighted at Ross’ selection.

The California Endowment was established in 1996 as a private foundation by Blue Cross of California. The foundation’s mission is to expand access to quality health care for underserved individuals and communities.

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