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SPCA launches drive – Campaign in quiet phase

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By Todd Cohen

RALEIGH, N.C. — The SPCA of Wake County has embarked on a campaign to raise $5 million to $6 million to build new facilities that can house more animals.

The group last summer quietly began raising money in campaign’s first phase, which has a $3 million goal.

Plans for a second phase still are being developed.

The quiet fundraising effort — delayed last fall by Hurricane Floyd and resumed in January – has raised nearly $1 million, including $250,000 from the town of Cary, $125,000 from the town of Garner, $300,000 from a reserve fund the SPCA has accumulated for the campaign and about $175,000 from private sources.

The group also hopes to secure funds from the city of Raleigh.

Funds from the campaign, which will be launched publicly this fall, will be used to build a new facility that ultimately will total 38,000 square feet.

The new facility will replace separate buildings in Garner house the group’s animal shelter and administrative offices. The shelter, which was built in 1971 and totals 6,000 square feet, houses roughly 70 dog kennels and 70 cat cages.

The SPCA receives 10,000 animals a year but doesn’t have enough space to meet demand, says Janet Herzberg, the group’s executive director.

“We keep them as long as we have space,” she said.

The group has not decided on a location for the new facility, which will house 120 cat cages and 160 dog kennels, as well as processing and receiving areas with 35 cages each.

Strategy for the campaign includes focusing on corporations and individuals, and screening a 12-minute video for civic groups and private gatherings.

The SPCA also plans to use its Web site to raise money.

Winston-Salem fundraising firm Winslow & Associates is consultant to the campaign, which is chaired by Dr. Joe Gordon, owner of the Glenwood and Oberlin animal hospitals.

Honorary chairs include Van Eure, owner of the Angus Barn; Dot Helms, a founder of the SPCA of Wake County; A.C. Snow, a columnist for The News & Observer; Ambassador Jeanette Hyde; Esther Hall, executive director of Arts Together; and community volunteer Ann Calamos.

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