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High-tech giving – Philanthropist finances study

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The National Society of Fundraising Executives will receive $50,000 for a study of high-tech giving from the man it named as its 2000 Outstanding Philanthropist.

Dr. Robert B. Pamplin, Jr. made his fortune in manufacturing and farming, but said he recognizes the need to educate high-tech investors about philanthropy.

“Some of the most innovative thinkers of our day are technology leaders. NSFRE is well positioned to assist these leaders in how to apply their innovation to philanthropy,” Pamplin said.

The NSFRE expects to launch the study this month and announce the final results for National Philanthropy Day on November 15, 2000.

While some high-tech executives have already made significant charitable contributions, they tend to see philanthropy differently than traditional donors.

“For example, we already know that many of these donors view philanthropy not so much as a gift, but an investment,” said Paulette Maehara, president and CEO of NSFRE. This attitude will ultimately help charities and giving, Maehara added, but nonprofits need to know more about expectations, habits and motives. The survey will be important to the learning process, she said.

The National Society of Fundraising Executives is the largest association of fundraisers in the world, with 22,000 members in 157 chapters across North America.

Dr. Robert B. Pamplin has given over $150 million to numerous charities through personal and corporate giving and has been instrumental in raising another $500 million. His R.B. Pamplin Corporation gives 10 percent of its pre-tax corporate profits to nearly 200 U.S. charities each year.

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