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Competition online – Groups search for own niches

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Online charity is growing and becoming more competitive, leading organizations to search for a niche they can call their own, the Washington Post reported July 11.

CharityAmerica.com was founded in part to match ticket seekers with ticket donors for sporting events. Now, the site also includes a shopping service where users can buy online and choose a nonprofit to receive a commission, as well as a volunteer matching service and an information service.

Beginning this fall, the site will partner with Paul G. Schervish, director of the Social Welfare Research Institute at Boston College. Schervish will both help teach visitors about philanthropy and also study the motives of donors, site founder Timothy McCarthy told the Post.

In another attempt to survive in the competitive online nonprofit sector, eContributor and ChangingOurWorld Inc. are joining together. The two groups will offer consulting about fundraising, volunteer and board recruitment, interactive advertising, event ticket sales, database management, corporate and personal philanthropy.

For full story, go to the Washington Post.

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