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Online recruiting – Cheaper than regular mail

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The College Board will sell student’s e-mail addresses to universities for the first time this summer, the Associated Press reported August 17.

For now, only the addresses of students who register for the SAT online — about 38 percent of the 750,000 students who took the SAT between January and June – will be available. The board expects that number to grow quickly, however.

“Students don’t want mail, they want e-mail,” Brian Niles, whose Philadelphia-area company, TargetX.com, helps colleges communicate with students through e-mail, told AP.

Contacting prospective students through e-mail is cheaper than regular mail, Niles said. It also shows students that colleges use the same technology that they do.

The College Board has sold lists of test-takers’ names to accredited schools since the 1970s.

For full story, go to America Online.

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