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Exploring partners – Adventure market targeted

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National Geographic is teaming up with iExplore.com in an alliance targeting the adventure-travel market, the Associated Press reported Aug. 21.

National Geographic, the world’s largest nonprofit scientific and educational institution, has acquired a 30 percent stake in iExplore.com, an Internet-based travel-resource firm.

The two will collaborate on the development of adventure and travel content for magazines, television and the Internet.

National Geographic will incorporate iExplore’s searchable-trips database into its Web site. Using iExplore’s “Trip Finder,” visitors to National Geographic’s site will be able to buy tour packages around the world and have access to consultations from iExplore’s Adventure Experts.

In turn, iExplore will add National Geographic’s line of expedition trips to its inventory of adventure trips available online. The company also will gain access to National Geographic’s content, including photos, articles and graphics for use on the iExplore.com site.

Rich Allen, president and CEO of National Geographic Ventures, will serve on iExplore’s Board of Directors. 

For full story go to AltaVista or National Geographic.

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