Bulking up – Schools flex for revenue

An “athletic arms race” is underway among universities, which are expanding their stadiums to attract more fans and recruit top athletes, The Wall Street Journal reported Aug. 23.

Roughly 350,000 new seats combined are being added by nearly three dozen schools in projects underway or recently finished.

That building binge costs nearly $1.5 billion, the Journal said.

“It’s the quest for the Holy Grail,” Andrew Zimbalist, an economist at Smith College in Northampton, Mass., and author of “Unpaid Professionals: Commercialism and Conflict in Big Time College Sports,” told the Journal.

He says pro sports franchises “showed the way to new revenues with new stadiums, and now the colleges are following” by expanding their stadiums.

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