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Helping.org on track – Thousands contribute

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By Todd Cohen

The philanthropic portal launched in October 1999 by the Dulles, Va.-based AOL Foundation generated roughly seven million page-views through August. A page-view represents one visitor viewing one page.

Several thousand individuals used the site during the same period to make donations averaging $140, while roughly 100 people a day have used the site to sign up as volunteers.

Donations are processed by San Francisco-based Pipevine, formerly Uniteq, which is paid by the AOL Foundation and does not charge processing fees to donors.

The only fees to donors, charged by credit-card companies, typically are less than 2 percent of the amount donated.

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