Change in works – Focus on money, technology

By Todd Cohen

RALEIGH, N.C. — As they prepare to hold their annual get-together in Raleigh, North Carolina’s nonprofit groups are wrestling with some tough challenges involving digital technology, new wealth and financial stability.

More nonprofits are wrestling with how to build the Web into overall fundraising efforts, how to make Web giving as easy as possible and how to protect donors’ privacy, says Jane Kendall, president of the North Carolina Center for Nonprofits.

Technology will be a big focus of the annual conference Oct. 19-20 in Raleigh that is sponsored by the center, a statewide professional organization and advocacy group with more than 1,400 members.

Another big challenge for philanthropy, Kendall says, is how to tap both new wealth created by high-tech entrepreneurs and others, as well as wealth that’s being transferred between generations.

“Nonprofits need to be reaching out directly to potential new donors, including those that have wealth of any level that are in a position to make decisions about how that wealth will be distributed, and with young people and new entrepreneurs and others who are generating new wealth,” she says.

A small but growing number of nonprofits are beginning to focus more attention on raising money by working with donors and professional advisers to help donors make planned gifts through wills, estate plans and other methods.

And nonprofits also continue to wrestle with sustaining themselves financially, Kendall says.

For information about the conference, call Amy Harris at 790-1555, ext. 100, or visit the center’s Web site.

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