Philanthropic seeds – Building better citizens

Americans believe young people should get involved in philanthropy to be better citizens, but parents aren’t involving their children, a new survey finds.

Eighty-five percent of Americans believe parents should start teaching their children about charity before they’re 13 years old, but 70 percent of parents say their own kids aren’t involved in any charitable work, says the 2000 Cone/Roper Raising Charitable Children Survey.

The survey says 92 percent of adults in the U.S. believe that encouraging children to work with charities helps them become better citizens, and 96 percent believe that parents’ charitable giving and volunteering is a good way to teach children about helping others.

Forty-four percent of parents who volunteer and 34 percent of those who donate money say their children are active in charities.

“It is clear that there is a gap between what parents want for their children and for society and what they can deliver,” says Carol L. Cone, CEO of Cone Inc. a Boston firm that links companies and causes.

“Due to the time and financial constrains of most Americans today, a collaborative effort among a cross-section of sectors will be critical to train and truly cultivate the next generation of philanthropists.”

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