New direction – Contract in Appalachia

By Todd Cohen

RALEIGH, N.C. — Nancy Lane is reviving former Raleigh architecture and management consulting firm PDA and will focus its business as a health-care fundraiser and consultant.

A health-care expert who joined PDA in 1979 and became CEO in 1997 after the death of Terry Alford, her husband and the firm’s founder, Lane sold the firm’s assets two years ago to Freeman-White Architects in Charlotte.

She now has reacquired the assets and contracted with the Appalachian Regional Health Care System in Lexington, Ky., for PDA to staff the system’s position of vice president for marketing, planning and development.

The system, which runs nine big hospitals plus health clinics, home health agencies and nursing facilities in Kentucky and West Virginia, aims to raise roughly $10 million a year.

Other services that PDA will offer include writing health-care business and marketing plans, and handling fundraising, government relations and certificate-of-need applications for health-care agencies.

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