Shock value – Campaign launched

The United Way of Southeastern Pennsylvania is counting on a new $1.5 million ad campaign to grab the attention of donors and reverse its slumping fundraising totals, the Associated Press reported Jan. 5.

The graphic television, radio and newspaper ads feature actual clients of the organization re-enacting situations from domestic abuse to homelessness.

By featuring individuals it helps, the United Way hopes to open potential donors’ hearts and wallets by reminding people of the social issues it tackles.

While the United Way of Southeastern Pennsylvania raised $54 million last year, the percentage of people who donate has fallen for five straight years.

For full story, go to Northern Light. 

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