Giving down under – Drop in donations

Saying Australians have never been stingier, a fundraising consultant has called for the federal government to launch a campaign to encourage people to be more generous, the Australian Broadcasting Corp. reported Jan. 27.

Over the past six years, donations to charities have dropped 12 percent to 16 percent, says Gary Neat of Adshan Consulting.

The main problem, he says, is a big drop in donations from people 25 to 40 years old.

A big chunk of corporate support goes to sports sponsorships, he says, so charities and nonprofits need higher levels of donations to maintain services.

“One of the major factors is that the 25-to-40-year-old generation are probably one of the meanest in history in this country,” he says.

“They simply aren’t prepared to put their hands in their pockets and donate like their parents and their grandparents have.”

For full story, go to ABC News Online.

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