Rierson, who for the past two years has been vice president for university advancement at the University of Miami, will oversee fundraising, public relations and alumni programs at South Florida.
He also will oversee the public radio and television stations in Tampa that are licensed to the university and will be involved in the school’s technology partnerships and in its participation in Tampa’s bid for the 2012 Summer Olympics.
Under Rierson, Miami raised $87 million in cash in the fiscal year ended May 31, 1999, and $100 million in the year ended May 31, 2000 – both records.
Miami has named Donna Shalala, secretary of health and human services under President Clinton, its new president.
Before taking the Miami job, Rierson was associate dean for external affairs at the Kenan-Flagler Business School at the UNC-Chapel Hill and, before that, assistant vice president for corporate and foundation relations and associate vice provost for research and development at Duke.