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Web strategy – Service for members

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By Todd Cohen

The Association of Fundraising Professionals, formerly the National Society of Fund Raising Executives, is embracing the Web.

As part of a new strategy that includes its name change and a more global focus, the membership group based in Alexandria, Va., has launched a new Web site and is offering all its members the ability to create their own Web sites.

The group’s new Web site is designed to help members tailor the news and information they want to receive, selecting fields of interest such as education or the arts, or particular fundraising topics, such as planned giving or major gifts.

The Web site eventually will include online discussion groups and real-time classes, as well as the ability to quickly find resource materials.

With only 50 or so of its 157 chapters publishing their own Web sites, AFP is offering all its chapters the ability to create and customize their own sites through its new site.

Initially, chapters will be able to public calendars, stories, newsletter and officers’ names on their sites. In the future, the sites will include listings of job openings and forms to submit news and announcements.

“Overall, the focus is to be able to get information to our members faster and more efficiently,” said Michael Nilsen, public affairs manager for AFP, who added that the Web site is designed to be a “one-stop shopping area for whatever our members needs.”

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