Fundraising wizard – A month of writing

Trying her hand at philanthropic alchemy, J.K. Rowling expects to raise $36 million for charity from the sale of two books she spent a month writing based on her best-selling series about boy-wizard Harry Potter, The New York Times reported March 12.

Rowling’s publishers, U.S.-based Scholastic and U.K.-based Bloomsbury, released the two books on Monday.

She wrote the books to benefit British Comic Relief, which isn’t related to the U.S. charity of the same name. The group raises money for children’s groups through a “Red Nose Day” telethon and the sale of merchandise including red-nosed masks.

The two new books, “Quidditch Through the Ages” and “Fantastic Beasts and Where to Find Them” purport to be volumes referred to in the fantasy world of her Harry Potter series.

The books will have an initial run of 12 million copies worldwide. Each will sell for $3.99, with Comic Relief getting $3 for each copy sold.

The net proceeds to the charity would be its biggest single contribution ever.

For full story, go to The New York Times.

Leave a Response

Your email address will not be published. All fields are required.