By Todd Cohen
GREENSBORO, N.C. — The Community Foundation of Greater Greensboro is stepping up its efforts to expand its fundraising and grantmaking by better serving donors.
The foundation has named a new top fundraising officer, soon will map a new fundraising strategy and is working to strengthen its Web site.
Patrick Weiner, former vice president and legal adviser for Wachovia Charitable Funds Management in Winston-Salem, has joined the foundation as vice president of donor services and development, and director of the planned giving service.
With Weiner on board, the foundation held a retreat in February to begin to create a detailed plan for attracting donors and increasing assets.
Weiner, who succeeds John Farmer, provided legal and technical advice to Wachovia trust officers in four states and served as the main contact for larger institutional trust accounts.
After earning his law degree at UNC-Chapel, Weiner practiced law in Greensboro for three years before joining his father’s travel-agency business, where he worked for 14 years before joining Wachovia.
Farmer, who was vice president for planned giving, left the foundation in December to join Salomon Smith Barney in Greensboro.
In recent months, the foundation been adding features to its Web site at www.cfgg.org to help donors better understand what the foundation does and how they can get involved with philanthropy.
The foundation has assets of $65 million in 337 separate funds, and handed out nearly $5.6 million in grants in the fiscal year that ended June 30.