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Making the ask – Unconventional wisdom

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Direct mail is the way donors most want to be reached by fundraisers, but donors also don’t want to be solicited too frequently, a new survey says.

The results of the survey, released by the Indiana University Center on Philanthropy, run counter to the conventional fundraising wisdom that repeated solicitation is the key to success, DMNews reported April 2.

The survey, conducted last fall to find out why people decide to support or not support nonprofits, also found that donors prefer that fundraisers leave it to them to decide how much to give.

That finding also contradicts the conventional wisdom that donors respond better to specific requests, DMNews said.

For full story, go to DMNews.

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