By Todd Cohen
WINSTON-SALEM, N.C. — Krispy Kreme touted Tar Heel flicks and doughnuts in a June publicity blitz targeting Hollywood and New York.
The Winston-Salem doughnut maker awarded $30,000 to the N.C. School of the Arts to help graduating seniors at the Winston-Salem school pitch their student films to industry representatives in the two media towns.
Thirty-nine of this year’s 48 graduating college seniors in the School of Filmmaking traveled to Los Angeles for workshops, seminars, interviews with big-time filmmakers and a screening of their films – and to New York for a screening.
Krispy Kreme designed and produced invitations to the screenings sent to senior industry executives in both cities, along with t-shirts and posters promoting the graduating class, and a film tin containing student photos and biographies.
Each person invited to the screenings also gets a dozen doughnuts.
“We’re both trying to reach the same audience,” says Bill Porter, the school’s vice chancellor for development and public relations. “It’s all a concerted effort to build the profile of School of the Arts students and the School of Filmmaking, and to build the profile of Krispy Kreme.”