Fidelity plugs in – $4B in assets

By Todd Cohen

Technology is a key tool for the Boston-based Fidelity Charitable Gift Fund, its top executive says.

Since Fidelity’s donor-advised fund launched its Web site in 1999, the site has generated 75 percent of the fund’s business, says Cynthia Egan, the fund’s president.

In 1999 and 2000, she says, Fidelity has doubled the size of its fund — to $4 billion. It also has doubled to $1 billion the total of grants it has given away, and has doubled to 26,000 the number of its donors.

“We will continue to develop and use our technology very extensively,” Egan says. “We think that has been one of the critical success factors.”

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