Kind to animals – Ad campaign ends

By Todd Cohen

RALEIGH, N.C. — A Raleigh nonprofit has completed its first ad campaign to reduce euthanasia of pets.

AnimalKind, a volunteer group of communications professionals, ran five ads in local newspapers to raise awareness about the local pet overpopulation– and to promote the use of spaying and neutering.

The $70,000 campaign, which began in January, was funded with $10,000 from PETsMART Charities in Phoenix, along with money raised from local workplace giving drives, individual donations and contributions from other national foundations.

Joan Williams, the group’s founder and president, says the group aims to raise twice as much next year and add radio spots.

This year’s five-month campaign, timed to coincide with the peak period of procreation among dogs and cats, generated more than 100 phone calls from people looking for low-cost services to spay or neuter their animals, Williams says.

The group also has helped form a community task force that aims to eliminate the need to euthanize adoptable pets in Wake County, says Hope Tyndall, director of admissions at Saint Mary’s School in Raleigh and AnimalKind’s volunteer executive director.

For information, call 919-783-9459.

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