The United Way of America will announce that fundraising at the 1,400 local United Ways grew 3.8 percent to $3.91 billion in the year ended June 30, the fifth straight year that giving to the United Way outpaced inflation, The New York Times reported Aug. 8.
But local United Ways face big challenges as they gear up for their annual fall fundraising drives, the Times said.
Those challenges include the weakening economy and a rise both in unfilled pledges from payroll giving and in gifts earmarked for specific charities.
Some United Ways, following the lead of the United Way of Delaware, no longer are promoting the designation of individual charities as a giving option, the Times said.
The number of United Way donors has fallen more than one-fourth in the last 10 years, the Times said, although United Ways have offset that decline in payroll giving by putting greater focus on major gifts from the wealthy.
For full story, go to The New York Times.