A top pollster suggests that the deteriorating economy could spell big trouble for charitable fundraising, DMNews reported Aug. 29.
George Gallup Jr., chairman of the George H. Gallup International Institute and co-chairman of the Gallup Organization, said the economy, an individual’s spirituality and the perception of a charity play the biggest parts in decisions on charitable giving, DMNews said.
The economy plays the biggest role, Gallup told the 2001 New York Nonprofit Conference of the Direct Marketing Association Nonprofit Federation.
Gallup, whose father created The Gallup Poll in 1935, said the economy has the biggest impact on fundraising, DMNews said.
According to a poll, the percentage of Americans who rate the economy favorably has plunged to 36 percent from 67 percent in January, he said.
Polls also show that 80 percent of people with religious commitments do charitable work, he said.
Also motivating donors are a nonprofit’s cause and connection to a person’s life, as well as simply being asked, he said.
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