Data gap – Need for accountability

Americans are charitable but frustrated that they can’t find the information they need to assess charities, a new survey says.

“Donors most definitely want to hold charities accountable for their use of funds, but the inability to access information often stands in the way,” says Art Taylor, president and CEO of the BBB Wise Giving Alliance.

Seven in 10 adults say it’s tough to know whether a charity asking for their support is legitimate, and 72 percent say it’s tough to choose between charities raising money for similar causes, says the survey, which was commissioned by the Alliance and conducted by Princeton Survey Research Associates.

Nearly nine in 10 U.S. adults said they contributed money or property to charities in the past year, but only 49 percent say it is easy to find the information they need to assess charities.

And while charities themselves are the main source of information for donors, only 50 percent say charities are making the appropriate information available.

For details, go to full survey.

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