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Fundraising surge – Extended campaign

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By Todd Cohen

RESEARCH TRIANGLE PARK, N.C. — Tacking three weeks onto its annual campaign paid off for the Triangle United Way, which exceeded its $26 million goal by more than $170,000 after raising only $16.5 million by Nov. 20.

The campaign, which ended Dec. 13, posted an all-time high after struggling in the face of the economic slump and aftermath of the Sept. 11 attacks.

The campaign’s success was fueled by new workplace drives and big companies digging deeper than expected, said Bill Shelp-Peck, senior vice president of resource development.

Forty-four new workplace campaigns raised more than $186,000, generating another $100,000 in matching funds from First Union/Wachovia, he said.

The three biggest corporate donors — GlaxoSmithKline, IBM and Progress Energy — raised $9.59 million, beating their combined goals by more than $1 million.

And BB&T raised $193,734, up 19 percent from 2000, staging the first all-online United Way campaign in the U.S. using the new e-Way system offered by a consortium of 70 local United Ways.

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