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U.S./world – Tech store – Ad drive grows

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By Todd Cohen

TechSoup, a Web site that features technology information and resources for nonprofits, now is letting nonprofits order discounted software, hardware, Internet connections and tech training online.

The new service, known as DiscounTech will be launched this month and expands a discount software program offered by CompuMentor, a San Francisco nonprofit that operates TechSoup.

DiscounTech will include advice on buying, installing and using technology.

TechSoup – which provides much of the technology content for the new Network for Good philanthropy portal site — also plans to give tech-assistance groups access to its products, let them publish its content on their own Web sites and work with them to expand its content on best technology practices, says Matt Florence, TechSoup’s director.

To build traffic to its Web site, TechSoup been campaigning to encourage other organizations to donate banner-ad impressions – ads, each viewed by a single person, linking to TechSoup’s Web site.

That campaign has received 149 million donated banner-ad impressions worth roughly $1.9 million, TechSoup says.

It says an initial banner-ad drive last summer generated an eight-fold boost in visitors – to more than 165,000 a month.

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