By Todd Cohen
WINSTON-SALEM, N.C. — The Salvation Army in Winston-Salem is in the quiet phase of a capital campaign to raise $6 million to expand its services for youngsters and homeless families.
Funds raised in the campaign, which kicks off its public phase in January 2003, will pay for new Boys and Girls Club facilities and a new shelter downtown featuring apartments for homeless families.
The campaign, headed by retired Sara Lee executives Paul Fulton and Joe Neely and advised by Charlotte fundraising firm First Counsel, will focus on support from foundations and large companies, says Major Dan Proctor, area commander.
The Salvation Army’s area command, which serves Davie, Forsyth, Stokes and Yadkin counties, is working to serve a number of new populations and regions.
Having housed nearly 20,000 people and served about 44,000 meals at its homeless shelter at 1255 North Trade Street downtown, for example, the Salvation Army plans to add a 14,000-square-foot addition for homeless women and children.
That would provide space for about 20 to 30 more people, and also keep families separate from federal prisoners, scheduled for release, who spend the last six to nine months of their sentences in the existing 50-bed corrections center.
The Salvation Army also plans to replace its main Boys and Girls Club at 1922 Martin Luther King Jr. Drive near Winston-Salem State University with a new 30,000-square-foot building.
And it plans to renovate and add a gym to a building it purchased in March at 2850 New Walkertown Road. The building, which formerly housed the now-defunct LIFT Academy, will serve both as a new community center and as a Boys and Girls Club serving the area’s growing Latino community.
Construction on all three projects would begin in about two years, although the new Latino community center could begin offering programs – such as tutoring and recreation – this summer.
The Salvation Army also plans a push to build stronger ties with 7,500 individuals who have supported it in the past.
Proctor says he will hire a new director of development to succeed Rebecca Hamon, who has been the major gifts officer and has accepted a similar job in Jacksonville, Fla.
The new development director will focus on donor development, while planned-giving officers in the Salvation Army’s Charlotte office will focus on deferred giving.