By Todd Cohen
RANDLEMAN, N.C. — A new camp in Randolph County for seriously ill youngsters in the Carolinas and Virginia has received a $1 million contribution from Goody’s, the maker of headache powder, bringing the total it has raised to nearly $10 million.
The 65-acre camp, which aims to raise $24 million and is set to open in spring 2004, was founded by Kyle Petty and his wife, Pattie, in honor of their late son, Adam, and is being developed on land donated by his grandparents, Richard Petty and his wife, Lynda, from their farm in Randleman 15 miles south of Greensboro.
The camp has received donations from every state except Hawaii, says Brian Collier, the camp’s executive director.
NASCAR also has launched a media campaign promoting the camp – which has a racing theme — in its 13 print publications and in public-service announcements aired during TV coverage of its races.
International Speedway Corp., a publicly traded firm in which the main shareholder is the France family – which owns NASCAR – also is promoting the camp in printed programs and announcements on Jumbotron screens at its 14 tracks.