To boost online giving during the end-of-year holiday season, philanthropy portal networkforgood.org has added several features.
Visitors to the site, for example, now can choose to make donations to pre-filled “gift baskets.”
Grouped by themes and causes, each basket consists of a handful of nonprofits.
After selecting a basket, a donor can remove charities from the basket, change its dollar value, dedicate the basket and email or print a gift card.
Visitors also can create “wish lists,” each consisting of nonprofits they wish to support, and then send an email message to friends encouraging them to make contributions to nonprofits on the list.
Visitors also can search for the wish lists of friends or family members.
The site also has added “calculators” to help visitors decide how much they can afford to donate.