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School targets $60M

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By Kevin Eagan

GREENSBORO, N.C. – Greensboro College has concluded a $40 million fund drive it began in 1993 and launched a new drive to raise $60 million by 2013.

Nearly half the funds from the new drive are earmarked for endowed scholarships and will help the school continue to build enrollment, which has grown 20 percent to 1,200 students over the last 10 years, says Alan Sasser, vice president for institutional advancement.

After raising more than $7 million for the new drive through a year-long “silent” phase that ended last October, the school is beginning regional campaigns in North Carolina targeting alumni in Burlington, Chapel Hill, Charlotte, Durham and Raleigh.

Alumni drives will begin soon in Atlanta and Richmond, and expand within two years throughout East Coast.

Of the school’s 8,000 living alumni, nearly 4,500 live in North Carolina.

While the economy has slowed gifts, Sasser says, the campaign is counting on support from alumni whom volunteers will be contacting by phone.

“Many of the potential donors are holding onto their assets while they wait to see where the stock market will go,” he says.

Big gifts include $2 million from trustee Royce Reynolds of Greensboro and $1 million from trustee Martha Yarborough and her husband, Yogi, both of High Point.

Reynolds’ gift will help buy the former YMCA building in downtown Greensboro and renovate the property for the new Reynolds Family Student Life Center, set to open in August.

The Yarboroughs’ gift will fully fund four presidential scholarships, the college’s highest award for incoming students.

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