FAYETTEVILLE, N.C. – Despite the weak economy, United Way of Cumberland County raised $4.1 million in its annual campaign last year, exceeding its goal by nearly $100,000.
Workplace drives were strong at health-care providers, banks and other employers, while struggling firms reduced their giving and the number of donors giving $1,000 or more fell, says Bob Pantanna, president.
Cape Fear Valley Health System, one of the biggest drives, raised $230,000, up from $198,000 a year earlier.
The drive got a boost from an employee who told fellow workers that Habitat for Humanity, a United Way agency, had built a new home for her family.
That “pushed more people to give money to the campaign,” says Brenda Hubbard, campaign manager at Cape Fear.
Tire-maker Kelly-Springfield raised roughly $280,000, up from $270,000 from a year earlier, while Cumberland County Schools raised more than $220,000, up from $206,000.
While workplace drives boosted giving, says Pantanna, the number of donors giving $1,000 or more fell 15 percent to 130.
The campaign results were good news to the United Way’s 25 member agencies. The Boys and Girls Club of Cumberland County, for example, gets nearly one-third of its $600,000 budget from the United Way, says Kelvin McGruder, the club’s executive director.