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Hospice begins campaign

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By Todd Cohen

WINSTON-SALEM, N.C. – Hospice and Palliative CareCenter in Winston-Salem has launched a $3.7 million capital campaign to expand its Kate B. Reynolds Hospice Home and build a new counseling and education center.

Hospice also plans to borrow another $2.6 million to build a Palliative CareCenter on its campus that would serve its homecare staff and consolidate its administrative operations, now housed in 22,000 square feet of offices in Stratford Executive Park at 1100-C South Stratford Rd. for which it pays annual rent of $300,000.

Hospice pared its initial $6.3 million goal in the face of the slumping economy, says JoAnn Davis, president and CEO.

The campaign, which is chaired by BB&T President Robert E. Greene and raised $2.6 million in a quiet phase that began in June, will fund a 10-bed addition to its 20-bed Hospice Home, enabling it to serve more than 1,000 patients a year, up from more than 700 now.

The new counseling and education center will house Hospice’s outreach programs, including grief counseling for individuals and groups, the Carousel Center for Children, and community support and resources such as advanced care planning and education.

Hospice last year served more than 1,500 people through its education programs and handled nearly 600 counseling referrals, up 70 percent from 2001.

Formed in 1979, Hospice last year served 1,705 patients, its staff made 38,527 patient visits and its volunteers contributed 16,333 hours.

It also provided bereavement counseling to 1,295 family caregivers and counseling services to 748 individuals, and its Kate B. Reynolds Hospice Home provided care for 737 patients.

But Hospice Home, which opened in 1998, has seen its waiting list grow.

In 2001, the facility denied admission to 368 patients on its waiting list because it had no available beds, and all of those patients died without getting care or support from a Hospice interdisciplinary team, which includes a nurse, social worker, chaplain, nursing assistant, volunteer and physician.

In 2002, 444 patients on the waiting list were denied admission because no bed was available, and all died without support of a Hospice team.

New referrals for Hospice counseling grew to 572 in 2002 from 338 in 2001, and individuals served by Hospice educational programs grew to more than 1,500 in 2002 from 1,100 in 2001.

Hospice’s annual budget grew to $14.8 million last year from $8.1 million in 1993, while its staff grew to 220 from 79.

A. Tab Williams Jr., chairman of A.T. Williams Oil Co., is honorary chairman of the campaign, which has received pledges of $100,000 or more from the Kate B. Reynolds Charitable Trust, John Wesley and Anna Hodgin Hanes Foundation, BB&T and Hess Foundation.

Corporations and foundations that have pledged $25,000 to $50,000 include Krispy Kreme Doughnut Corp., Amarr Garage Doors, Belk Foundation, Richard J. Reynolds III and Marie M. Reynolds Foundation, Sara Lee Corp. and Vulcan Materials.

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