By Todd Cohen
WINSTON-SALEM, N.C. — After raising $600,000 in its annual drive that ended May 16, up 19 percent from a year earlier and $50,000 more than its goal, Senior Services in Winston-Salem has set a $600,000 goal for its 2003-04 annual drive it kicked off May 19.
Chairing this year’s drive is John B. McKinnon, former dean of the Babcock School of Graduate Management at Wake Forest University and former president of Sara Lee Corp. in Chicago.
Last year’s drive was chaired by Sherry Kellett, senior executive vice president and controller at BB&T.
Established in 1974 to serve the needs of older adults in Forsyth County, Senior services operates an adult day center and provides Meals-on Wheels, home health care, senior lunches and a help line services.
The group also has received a $48,175 grant from the Winston-Salem Foundation for scholarships for financially needy older adults at its Elizabeth and Tab Williams Adult Day Center.
Enrollment at the three-year-old center exceeded its three-year goals in its first year of operation, and has grown more than 150 percent, with 225 people participating in 16,604 attendance days at the center last year.
Senior Services provides roughly half of its services at the center for private fees, and half on a subsidized basis.