By Todd Cohen
ASHEVILLE, N.C. — Bill Massey, president of the Charlotte Museum of History, is set to become vice chancellor for development at the University of North Carolina at Asheville.
The appointment of Massey, who will oversee development and alumni affairs and also will serve as an adjunct professor of nonprofit management, is subject to a vote of the board of governors of the UNC System.
Massey, who previously was president of the National Charities Information Bureau in Washington, D.C., and executive director of the Kathleen Price Bryan Family Fund in Greensboro, says UNC-Asheville plans to launch a big new fundraising campaign in four to five years.
The goal for the new campaign will be “at least several multiples” of an $11 million campaign the school completed more than a year ago, says Massey, who also served as associate vice chancellor for university relations at UNC-Chapel Hill.
In his three years at the museum, its annual attendance grew to nearly 72,000 visitors from less than 30,000, while its membership grew to more than 700 from less than 100.