By Todd Cohen
LAURINBURG, N.C. — After raising more than $425,000 last year, exceeding its goal by more than $2,000, United Way of Scotland County has trimmed its goal to $417,000 this year in the face of continuing erosion of its business and industrial base.
And United Way, which funds 20 agencies and is holding its 50th annual drive, plans to reach its goal.
“We’ve never failed to reach goal,” says Lynda Bunch, United Way’s executive secretary and only paid staff member.
Key to the drive, chaired by William R. Purcell II, a lawyer with Purcell & Griswold in Laurinburg, are workplace campaigns, including that those at WestPoint Stevens, Eaton Corp., Campbell Soup Co., Scotland Memorial Hospital, Scotland County public schools and St. Andrews Presbyterian College.
United Way also will send fundraising letters to retirees and residents of small communities, and will distribute to local companies and civic groups a 15-minute video produced at a deep discount by Nelson Watkins of Sunbeam Productions in Florence, S.C.
“We’re just going to keep campaigning,” Bunch says.