Blue Cross boosts United Way

By Todd Cohen

RESEARCH TRIANGLE PARK, N.C. — To spur more corporate support for Triangle United Way, the Blue Cross and Blue Shield of North Carolina Foundation has pledged up to $10,000 to match donations from firms, or their employees, contributing to United Way for the first time.

The foundation will donate $1,000 each for up to 10 first-time corporate or workplace contributions of $250 or more.

And if other companies agree to provide matching funds totaling $25,000, the foundation will increase its own matching funds by $15,000.

Bob Sullivan, vice president and chief risk officer for Blue Cross, is working as volunteer chair of a United Way committee to recruit new businesses for this year’s drive, which aims to raise $12.6 million, up $1 million from last year.

Sullivan also aims to enlist other companies to pledge matching funds to encourage new firms to join the drive.

Blue Cross also has challenged its own employees to contribute, promising to donate $100,000 if they contribute $450,000.

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