Salvation Army eyes donors

By Todd Cohen

RALEIGH, N.C. — The Salvation Army of Wake County has opted to end its membership in Triangle United Way, and has launched its first annual-fund drive.

The charity has hired Amanda Haynes, former development associate for the Wake Education Partnership, as its first director of development, and set a goal of raising $160,000 in its first annual drive.

After seeing United Way support plunge from $330,000 in 1997 to $59,000 this year, or from 14 percent of its annual budget to less than 2 percent, the Salvation Army decided it needed “a steady stream of funding on an annual basis and not just during the holidays,” Haynes says.

The Salvation Army serves roughly 80,000 people a year, including 17,000 during the year-end holidays.

But while people typically associate the Salvation Army with its Christmas fundraising kettles and mail appeals, the organization provides services year-round, Haynes says.

Those services include an emergency shelter, financial assistance, clothing closet, soup kitchen, community center, youth programs and church services.

While the organization will no longer be a United Way member, it will continue to be listed as an option on the pledge card during the annual United Way drive, says Haynes.

Prentiss Baker, president of Baker Roofing Co., chairs the fund drive.

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