By Todd Cohen
GREENSBORO, N.C. — The Greensboro-based Children’s Home Society of North Carolina has launched its annual Little Red Stocking fundraising drive, and landed a $2 million federal grant to recruit families in the Sandhills and Eastern North Carolina for adoption and foster care.
The group also has raised more than $6.4 million in a $10 million capital campaign it launched in 2002.
The annual drive, which was begun in the early 1950s and consists mainly of mail solicitations, aims to raise $350,000 this year, up from $316,000 last year.
The federal grant, which will provide $400,000 a year over five years that the Children’s Home Society will match with $40,000 each year from its annual budget, will support efforts to promote and raise awareness about adoption in the region and recruit adoptive families.
“Eastern North Carolina has been seen as a kind of untapped resource,” says Brian Maness, director of marketing and communications for the group.
Formed in 1902, the Children’s Home Society last year served 337 families considering putting their children up for adoption, placed 140 children in adoptive homes and provided nearly 24,000 days of foster care.
Still, of more than 10,000 children in foster care in North Carolina, more than 3,000 are waiting to be adopted.
The group will use the grant to run ads and hire recruiters to enlist adoptive parents by visiting churches and other meeting places, distributing information kits to churches, and visiting local departments of social services, which have custody of children awaiting adoption.
The Children’s Home Society will license and prepare families for adoption, and match them with the social services departments.