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Drive falls short

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Greensboro United Way 3 percent to 4 percent shy of $13.1 million goal.

GREENSBORO, N.C. — United Way of Greater Greensboro expects to fall 3 percent to 4 percent short of the $13.1 million goal for its 2003 drive.

United Way had hoped that larger gifts by individuals would help make up for workplace campaigns that fell 3 percent short of their goal.

Gifts of $1,000 or more represent roughly one-third of the drive, with “Tocqueville” gifts of $10,000 or more representing one-fifth of the drive.

“As of yet, we’re not seeing the growth in Tocqueville that we had hoped for to help offset the losses occurred from people losing their jobs,” says Neil Belenky, United Way president.

“It looks as if that campaign may be flat,” he says. “That’s really about our need to do a better job of getting the message out.”

While United Way will continue to raise money through February, it now is projecting it will raise $400,000 to $500,000 less than it needed to fund local programs.

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