Triad United Ways launch Hispanic version of information and referral service.
By Todd Cohen
[03.08.04] — Five Triad United Ways are launching an Hispanic version of their 2-1-1 free phone service that provides information and referrals about health and human services.
The service, previously available only in English, now will be available in Spanish weekdays from 7 a.m. to 7 p.m. by calling 2-1-1 or, where access to the service is not available, by calling, toll-free, 1-866-2-1-1 HOLA.
The new service, which is supported by United Way agencies in Guilford, Forsyth, Davie, Randolph and Rockingham counties, will be marketed as a public service through the Triad-area radio stations and newspaper of the Que Pasa network, which is owned by The Hispanic Group in Winston-Salem.
The marketing campaign was developed by Makin’ It Work – Pronto!, a communications firm in Winston-Salem that markets to the Hispanic community.