Conservation challenge

Family fund ties local conservation gift to fundraising for global work.

DURHAM, N.C. [03.09.04] – The Sall Family Foundation in Cary has pledged to support land conservation in the Sandhills if the North Carolina chapter of The Nature Conservancy raises funds to support its parent group’s international efforts.

For every $1 the Durham-based chapter raises, up to $100,000, to support any or all of the national organization’s efforts in Cuba, Mexico, South America and Indonesia, the foundation will donate $1 to the chapter’s efforts to preserve and restore longleaf pine forests in the Sandhills.

The challenge grant is in addition to a gift of more than $1.56 million to the Nature Conservancy by the foundation, which is headed by John Sall, co-founder of Cary software maker The SAS Institute, and his wife, Ginger.

The Salls are long-time benefactors of The Nature Conservancy’s international programs, and John Sall serves on the national group’s board of governors.

“For us it’s a very attractive opportunity for our donors to be able to support the Conservancy’s global priorities, while at the same time earning matching funds for priorities here at home,” says Jim McDuffie, the chapter’s director of philanthropy.

“All of the chapters within the Nature Conservancy are looking to identify new prospective donors for global priorities,” he says. “We’re looking to build our capacity for doing this international fundraising.”

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