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Charity in transition

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United Way of Moore County exceeds goal, seeks leaders.

By Todd Cohen

SOUTHERN PINES, N.C. [04.01.04]– United Way of Moore County exceeded the goal of its annual drive and has set ambitious long-term fundraising goals, but it also is losing its executive director and annual drive chair.

The 2003 drive, chaired by Pat Russo, superintendent of the Moore County public schools, just eclipsed its goal of $630,000, up from $620,000 a year earlier.

Russo is leaving to become superintendent of schools in Hampton, Va., and Peggy Crutchfield has resigned as United Way president, effective at the end of March, to run for the N.C. House.

Crutchfield, who previously was director of Keep Moore County Beautiful for three years, has headed the United Way since 1998, when its annual drive raised $550,000.

She is challenging N.C. House Speaker Richard Morgan in the July 20 Republican primary.

“I am going full-steam ahead with the campaign,” she says.

Gerald Galloway, a United Way board member and chief of police for the town of Southern Pines, heads the committee searching for a successor to Crutchfield.

After raising $700,000 in its annual drive in 2001, United Way fell short of its goal of $750,000 in 2002, and then set a more realistic goal in 2003, Crutchfield says.

Highlights of the drive include the campaign at St. Joseph’s of the Pines, a health-care facility that raised $15,000, exceeding its goal by half, and a special event in January recognizing John Dempsey, president of Sandhills Community College, that raised over $30,000 and put the annual drive over its goal.

The United Way board in January adopted a strategic plan that sets the goal of increasing the annual drive to $750,000 by 2007, and increasing by 10 percent the number of donors who give $500 or more a year.

Those donors accounted for 43 percent of the annual drive in 2002.

The goals are based on a strategic plan chaired by Tom Velevis, a financial consultant with H.S. Dreher Capital Management in Southern Pines.

The plan calls for United Way to “be a leader in moving our community forward in a united way by addressing our essential human service issues, analyzing community needs and investing donor resources effectively and efficiently.”

It also calls for United Way to conduct a survey of community needs every three years and to act as a “catalyst for community impact,” Crutchfield says.

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