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Fundraising up

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Biggest gains for education, large nonprofits; online giving grows.

[04.06.04] — Over half of nonprofits in the U.S. raised more money in 2003 than in 2002, a survey says.

During the same period, 20 percent of nonprofits surveyed raised the same amount as they did in 2002, and 27 percent raised less, says the survey by the Association of Fundraising Professionals.

Nonprofits raised 5.74 percent more money, on average, than in 2002, with the biggest gains at educational charities, which raised 12 percent more, followed by environmental, religious, health-care and social-service groups.

Arts and cultural groups raised 0.82 percent more than in 2002, and groups listed as “other”, including international groups, raised less in 2003 than in 2002.

Large nonprofits that typically raise over $1 million each year improved the most, bringing in 9 percent more in 2003, while nonprofits that tend to raise less than $500,000 a year performed the worst, raising slightly less than in 2002.

Nearly half of nonprofits solicited donations over the Internet, up from 34 percent in 2002, and of those that used online giving, 61 percent raised more money online than in 2002.

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